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Hey there, I'm David.

I help businesses that prioritize PURPOSE & PROFIT equally to develop their brand, vision, and message. I also teach "Brand Fundamentals", a step-by-step program to build the foundation for your purpose driven brand.

David Muller helps troublemakers execute branding & design projects that are vital to the success of their business.

David Muller helps troublemakers execute branding & design projects that are vital to the success of their business.

David Muller helps troublemakers execute branding & design projects that are vital to the success of their business.

David Muller helps troublemakers execute branding & design projects that are vital to the success of their business.

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Hey David – Let me know when you teach another workshop

BUSINESS INTELLIGENCE — METHODICAL

"David made our lives exponentially easier. We were able to create very high quality work at a fraction of the time and cost  required to do it any other way — and with a lot more fun!"

PROJECTS – Brand Presentations, Brand Content Publications, Worksheets

CLIENT – Matt Watkinson & Ben Smith, founders of Methodical

PROJECT - Discovery, Identity, Website

CLIENT - Chris Noble

The problem — Having released two highly acclaimed business strategy books, Matt and Ben of Methodical were giving presentations and workshops to top level companies (including the FBI). They wanted their visual brand assets to reflect the high value Methodical is creating for it's customers, and encourage an expectation of consistent excellence and competence for their brand.

The result — The Methodical brand is persistently growing its thought leader status in a highly competitive market. The team continues to receive top ratings and highest praise for the outstanding standart of their presentations, workshops, and publications from companies like Microsoft, American Express, Ogilvy, the FBI, Google Campus and many others.

Fun fact — The release of Methodical's publication debating the accuracy of the Net Promoter Score on social media grew the brands following by 40%. It was so well received that followers reached out personally to share that they printed the publication out to share it with their entire office.

 

SUPPORT FOR MOTHERS — VIKI QUIRK

"I now talk way more comfortably about what I do — and that really boosts my confidence as a person."

PROJECT – Brand Fundamentals Workshop, Strategy, Identity, Website

CLIENT – Viki Quirk

PROJECT - Discovery, Identity, Photography, Website

CLIENT - Lee Matthew Goldberg

The problem — Viki had recently moved to a different state and was struggling to get her pilates, reiki, and breathwork business off the ground in the new location. With her wide range of expertise, Viki had the feeling that she was trying to run multiple businesses at once. This made it difficult for her to tell people what she offered in a conscise and impactful way.

The result — Establishing her values, vision, and mission in Brand Fundamentals  helped Viki uncover the impact she wants to have — the reason why she started her business in the first place. Through a clear mission that was rooted in her core belief system, all parts of Viki's business suddenly made sense together. With the foundation established in the workshop, we focused the strategy of her business and brought consistency to her entire communication — website, business cards, newsletter, social media, and conversations. This created momentum for her business and drew people to her site. Her website traffic increased and her conversion rates went up, way above market standards. And even though Viki raised her prices, she also increased her bookings.

Fun fact — As element of recognition for the VQ logo the "tail" of the Q is slightly elongated and bent. This detail also happens to further the resemblance of the logo towards the shape of a sitting chihuahua, Viki's dog Nate.


RECIPES TO SAVE THE WORLD — CHEFBOOK

"(David) is an amazing guy to work with if you want to stand 100% behind your brand and vision — Don't waste time on stuff that doesn’t create real value for your business"

PROJECT – Brand Fundamentals Workshop, Strategy, Identity, Website

CLIENT – Kristin Schieback, founder of Chefbook

PROJECT - Discovery, Identity, Website

CLIENT - Chris Noble

The problem — After working on her startup, Chefbook, for 6 months, Kristin wasn't sure that she was working on the right things. She wasn't making the progress she envisioned and didn't feel confident about the message that she was putting out there. 

The result — Through the workshop, Kristin excavated a greater purpose and vision for Chefbook. Getting clear on the impact that she wants to have became the north star to point her more clearly towards her niche market, brand voice, positioning, and MVP. With an exciting vision, a converting brand message, and more clarity around her core offering, we worked together to articulate her visual brand, build a prototype to prove her concept, and establish the early customer base for Chefbook.

Fun fact — Combined, the solid letters in the Chefbook logo spell "cook".

 

GROWN UP JEANS FOR KIDS — BLUE REBEL

BLUE REBEL – Launching a kids denim line and growing it into a multi-million dollar brand ... during the recession

PROJECT – Brand Concept, Strategy, Design

BRAND – Blue Rebel


PROJECT - Discovery, Identity, Website

CLIENT - Chris Noble

The problem — After a series of projects I did with his company resulted in significant growth, Hans asked me if I wanted to help him create a new, denim based apparel collection for kids - from scratch. Analyzing the goals Hans had for the new brand and positioning options, we were confident that being specific and consistent in the implementation of our niche, differentiation and vision would create the necessary potential for a new brand to grow – even in a difficult market.

The result — Together we cretated a pretty grown up and rebellious brand, with a strong proposition and highly recognizable branding. Balancing business and customer goals, Blue Rebel was embraced by customers from the get-go and is continuing to grow.

Fun fact — The Blue Rebel logo and some of it's seasonal photography must have "inspired" strikingly similar designs and campaigns of some big, international brands. For us this is one of the greatest compliments :)


CREATIVE BRAND — CHRIS NOBLE

"Not only did David develop a great website and logo, he also helped me to understand my business better, which is a great gift."

PROJECT – Discovery, Identity, Website

CLIENT – Chris Noble

PROJECT - Discovery, Identity, Website

CLIENT - Chris Noble

When Chris asked me for help with creating an online presence for Noble Productions, I was pumped. Chris is a blast to work with, and his independent production company is working with some of the world’s top brands and agencies.

The project goal was to create a visually impactful online reference of selected projects that builds trust with new clients by showing the high quality and capability of his business. The result is an intuitive website that focusses on the impressive visuals, accompanied by a clean, minimalist logo that reflects Chris's clean and hyper-professional style.

 

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