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Hi, I'm David Muller. I help troublemakers like you with strategic branding & design projects that launch your business success.

David Muller helps troublemakers execute branding & design projects that are vital to the success of their business.

David Muller helps troublemakers execute branding & design projects that are vital to the success of their business.

David Muller helps troublemakers execute branding & design projects that are vital to the success of their business.

David Muller helps troublemakers execute branding & design projects that are vital to the success of their business.

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The Branding Newsletter - Build your brand with my field-tested tips

AUTHOR BRAND — LEE MATTHEW GOLDBERG

"David did excellent work. I highly recommend him to anyone who wants to create or update their brand."

PROJECT – Discovery, Identity, Photography, Website

CLIENT – Lee Matthew Goldberg

PROJECT - Discovery, Identity, Photography, Website

CLIENT - Lee Matthew Goldberg

Lee asked me to create a visual identity and website for his author brand to support a major upcoming book launch. Since Lee identifies as a real New Yorker and has an urban and edgy way of writing, we wanted his visual brand assets to represent his background and style accordingly.

The result is a visual branding approach that sets the expectation for the cool and slightly gritty style that Lee aims his brand towards, while

The user friendly and easy maintainable web presence creates the basis for his personal branding and content marketing. A clear sales proposition and call to action is at the center of the site, while intuitive site navigation, event calendar integration and blog make it a hub for his followers.
 

CREATIVE BRAND — CHRIS NOBLE

"Not only did David develop a great website and logo, he also helped me to understand my business better, which is a great gift."

PROJECT – Discovery, Identity, Website

CLIENT – Chris Noble

PROJECT - Discovery, Identity, Website

CLIENT - Chris Noble

When Chris asked me for help with creating an online presence for Noble Productions, I was pumped. Chris is a blast to work with, and his independent production company is working with some of the world’s top brands and agencies.

The project goal was to create a visually impactful online reference of selected projects that builds trust with new clients by showing the high quality and capability of his business. The result is an intuitive website that focusses on the impressive visuals, accompanied by a clean, minimalist logo that reflects Chris's clean and hyper-professional style.

 

DENIM BRAND — BLUE REBEL

BLUE REBEL – Launching a kids denim line and growing it into a multi-million dollar brand ... during the recession

PROJECT – Concept, Strategy, Full Brand Creation

ROLE – Creative Director, Brand Designer


PROJECT - Discovery, Identity, Website

CLIENT - Chris Noble

After a series of project I did for his company resulted in serious growth, Hans asked me if I wanted to help him create a new, denim based apparel collection for kids - from scratch. I could not have been more excited!

We thoroughly analyzed the goals Hans had for the new brand, as well as competition, market opportunity and target customer. We were confident that being very specific and consistent about our niche, differentiation and mission would create the necessary potential for a new brand to grow – even in a difficult market.

The result was a pretty grown up and rebellious brand, with a unique proposition and highly recognizable branding. Balancing business interests with customer goals and market opportunity, Blue Rebel was embraced by customers from the get-go and continues to grow ... and "inspire" designs of prominent market leaders.

APPAREL RE–BRAND — RAGS INDUSTRY

RAGS INDUSTRY – Achieving 30% sales growth in one season, by re-focussing on core brand values ... like fun :)

PROJECT – Concept, Strategy, Re-Design logo & identity, Branding

ROLE – Creative Director, Brand Designer


PROJECT - Discovery, Identity, Website

CLIENT - Chris Noble

The re-brand of the kids clothing brand Rags Industry happened in stages. First, the company wanted to update their logo to actually say the full brand name. But when we talked about how the brand is performing with it's target group, it became clear that especially the girls part of the brand had lost it's way. What used to be a rebellious and fun apparel line with a distinctive own style, was now following market trends instead of implementing it's own vision.

I helped the design and sales team to articulate what the brand stands for at it's core, as well as denfining a clear customer profile. This paved the way for a clear new design direction and a more radical re-brand, resulting in an imediate 30% jump in sales.

 

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The Branding Newsletter - Build your brand with my field-tested tips

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