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Hi, I'm David Muller.

I help businesses that prioritize purpose & profit equally with brand strategy and design. I also teach "Brand Fundamentals", a step-by-step program to build your purpose driven brand.

David Muller helps troublemakers execute branding & design projects that are vital to the success of their business.

David Muller helps troublemakers execute branding & design projects that are vital to the success of their business.

David Muller helps troublemakers execute branding & design projects that are vital to the success of their business.

David Muller helps troublemakers execute branding & design projects that are vital to the success of their business.

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Hey David – Let me know when you teach another workshop

SUPPORT FOR MOTHERS — VIKI QUIRK

"I now talk way more comfortably about what I do — and that really boosts my confidence as a person."

PROJECT – Brand Fundamentals Workshop, Strategy, Identity, Website

CLIENT – Viki Quirk

PROJECT - Discovery, Identity, Photography, Website

CLIENT - Lee Matthew Goldberg

The problem — Viki had recently moved to a different state and was struggling to get her pilates, reiki, and breathwork business off the ground in the new location. With her wide range of expertise, Viki had the feeling that she was trying to run multiple businesses at once. This made it difficult for her to tell people what she offered in a conscise and impactful way.

The result — Establishing her values, vision, and mission in Brand Fundamentals  helped Viki uncover the impact she wants to have — the reason why she started her business in the first place. Through a clear mission that was rooted in her core belief system, all parts of Viki's business suddenly made sense together. With the foundation established in the workshop, we focused the strategy of her business and brought consistency to her entire communication — website, business cards, newsletter, social media, and conversations. This created momentum for her business and drew people to her site. Her website traffic increased and her conversion rates went up, way above market standards. And even though Viki raised her prices, she also increased her bookings.

Fun fact — As element of recognition for the VQ logo the "tail" of the Q is slightly elongated and bent. This detail also happens to further the resemblance of the logo towards the shape of a sitting chihuahua, Viki's dog Nate.


RECIPES TO SAVE THE WORLD — CHEFBOOK

"(David) is an amazing guy to work with if you want to stand 100% behind your brand and vision — Don't waste time on stuff that doesn’t create real value for your business"

PROJECT – Brand Fundamentals Workshop, Strategy, Identity, Website

CLIENT – Kristin Schieback, Founder Chefbook

PROJECT - Discovery, Identity, Website

CLIENT - Chris Noble

The problem — After working on her startup, Chefbook, for 6 months, Kristin wasn't sure that she was working on the right things. She wasn't making the progress she envisioned and didn't feel confident about the message that she was putting out there. 

The result — Through the workshop, Kristin excavated a greater purpose and vision for Chefbook. Getting clear on the impact that she wants to have became the north star to point her more clearly towards her niche market, brand voice, positioning, and MVP. With an exciting vision, a converting brand message, and more clarity around her core offering, we worked together to articulate her visual brand, build a prototype to prove her concept, and establish the early customer base for Chefbook.

Fun fact — Combined, the solid letters in the Chefbook logo spell "cook".

 

AUTHOR BRAND — LEE MATTHEW GOLDBERG

"David did excellent work. I highly recommend him to anyone who wants to create or update their brand."

PROJECT – Discovery, Identity, Photography, Website

CLIENT – Lee Matthew Goldberg

PROJECT - Discovery, Identity, Photography, Website

CLIENT - Lee Matthew Goldberg

Lee asked me to create a visual identity and website for his author brand to support a major upcoming book launch. Since Lee identifies as a real New Yorker and has an urban and edgy way of writing, we wanted his visual brand assets to represent his background and style accordingly.

The result is a visual branding approach that sets the expectation for the cool and slightly gritty style that Lee aims his brand towards, while

The user friendly and easy maintainable web presence creates the basis for his personal branding and content marketing. A clear sales proposition and call to action is at the center of the site, while intuitive site navigation, event calendar integration and blog make it a hub for his followers.
 

CREATIVE BRAND — CHRIS NOBLE

"Not only did David develop a great website and logo, he also helped me to understand my business better, which is a great gift."

PROJECT – Discovery, Identity, Website

CLIENT – Chris Noble

PROJECT - Discovery, Identity, Website

CLIENT - Chris Noble

When Chris asked me for help with creating an online presence for Noble Productions, I was pumped. Chris is a blast to work with, and his independent production company is working with some of the world’s top brands and agencies.

The project goal was to create a visually impactful online reference of selected projects that builds trust with new clients by showing the high quality and capability of his business. The result is an intuitive website that focusses on the impressive visuals, accompanied by a clean, minimalist logo that reflects Chris's clean and hyper-professional style.

 

DENIM BRAND — BLUE REBEL

BLUE REBEL – Launching a kids denim line and growing it into a multi-million dollar brand ... during the recession

PROJECT – Concept, Strategy, Full Brand Creation

ROLE – Creative Director, Brand Designer


PROJECT - Discovery, Identity, Website

CLIENT - Chris Noble

After a series of projects I did for his company resulted in serious growth, Hans asked me if I wanted to help him create a new, denim based apparel collection for kids - from scratch. I could not have been more excited!

We thoroughly analyzed the goals Hans had for the new brand, as well as competition, market opportunity and target customer. We were confident that being very specific and consistent about our niche, differentiation and mission would create the necessary potential for a new brand to grow – even in a difficult market.

The result was a pretty grown up and rebellious brand, with a unique proposition and highly recognizable branding. Balancing business interests with customer goals and market opportunity, Blue Rebel was embraced by customers from the get-go and continues to grow ... and "inspire" designs of prominent market leaders.

APPAREL RE–BRAND — RAGS INDUSTRY

RAGS INDUSTRY – Achieving 30% sales growth in one season, by re-focussing on core brand values ... like fun :)

PROJECT – Concept, Strategy, Re-Design logo & identity, Branding

ROLE – Creative Director, Brand Designer


PROJECT - Discovery, Identity, Website

CLIENT - Chris Noble

The re-brand of the kids clothing brand Rags Industry happened in stages. First, the company wanted to update their logo to actually say the full brand name. But when we talked about how the brand is performing with it's target group, it became clear that especially the girls part of the brand had lost it's way. What used to be a rebellious and fun apparel line with a distinctive own style, was now following market trends instead of implementing it's own vision.

I helped the design and sales team to articulate what the brand stands for at it's core, as well as denfining a clear customer profile. This paved the way for a clear new design direction and a more radical re-brand, resulting in an imediate 30% jump in sales.

 

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